Laith Wehbi presenting AI research at a Pon Holdings event, with an eye graphic on the stage screen and a bicycle on display

Postdoctoral Researcher · AI & Optimization

Laith Wehbi

Research that bridges the gap between theory and practice.

Tilburg University Amsterdam

About

I work at the intersection of supply chain, optimization and machine learning, where data-driven research meets the real world.

I am a postdoctoral researcher in the Department of Information Systems and Operations Management at Tilburg University. I lead the research on Scope 3 emissions measurement and target setting in TRACE3, a TKI Dinalog project with Dutch high-tech manufacturers. Before Tilburg, I carried out my PhD research in business analytics at Vrije Universiteit Amsterdam within the VU–Pon AI Lab. That work brought machine learning and optimization to supply chain and operations decisions, where a model has to be rigorous yet operationally feasible for the planners, engineers and operations teams who rely on it.

The constant thread across my work is the same underlying question. When a supply chain or operations decision has to be made under uncertainty, at scale and inside continuous operations, what does it take for a machine learning or optimization model to have real impact. The answer has rarely been a better algorithm on its own. It has been careful problem framing, data that reflects the real signal and methods chosen for the decision they will drive. Just as much, it has been the communication needed for a business to trust and adopt the result. Much of the work sits in the balance between the academic pull toward optimal methods and the operational pull toward a workable answer.

See my work
Laith Wehbi outdoor portrait

Education

Three degrees, three countries.

My training has moved with the problems. Industrial engineering in the Gulf, supply chain and logistics in the UK and a PhD in business analytics in the Netherlands. Each step shifted the problem from how operations run, to how they are designed, to how research can contribute to solving them.

  1. 2013 — 2018

    BSc, Industrial Engineering

    American University of Sharjah United Arab Emirates
  2. 2018 — 2019

    MSc, Supply Chain Management

    Aston University United Kingdom
  3. 2023 — 2026

    PhD, Business Analytics

    Vrije Universiteit Amsterdam Netherlands Data-Driven Decision Support in Supply Chain and Logistics Operations

Experience

Where I have worked and what I built.

2026 — Present Tilburg, Netherlands

Postdoctoral Researcher

Tilburg University

Lead the research on Scope 3 emissions measurement and target setting in TRACE3, a TKI Dinalog project with Dutch high-tech manufacturers.

2023 — 2026 Amsterdam, Netherlands

Applied AI & Optimization Specialist

Pon Holdings

Industry-based PhD research at the VU–Pon AI Lab, building forecasting and optimization models for Pon companies.

  • Built a maintenance and technician-routing system that reduced total service time by 42 percent and visited high-priority machines 44 percent earlier in routes, with expected annual savings of about €1 million.
  • Developed service-cost and visit-duration forecasts with mean absolute percentage errors of 4.2 and 9.3 percent, and reduced next-service prediction error by 64 percent against a naive baseline.
  • Designed a disruption-response framework for a bicycle manufacturer that, in simulation, reduced cumulative production delay by 39 percent and raised on-time completion from 67 to 80 percent.
  • Built a language-model tool that extracts sustainability data from supplier documents, saving about fifteen hours of manual work per week.
2023 — 2026 Amsterdam, Netherlands

Teaching Assistant

Vrije Universiteit Amsterdam

Taught tutorials and computer labs in bachelor and master courses in business analytics and operations research.

  • Taught Big Data Analysis, Reinforcement Learning and Dynamic Programming, Operations Research, Business Research Methods, Data Wrangling and Optimization for Business Processes.
  • Led dynamic programming labs in which students built models for sequential decisions.
2020 — 2022 Liverpool, UK

Teaching Assistant & Researcher

University of Liverpool

Taught simulation and analytics to postgraduate students while researching urban last-mile delivery.

  • Developed a routing model that combines delivery vans with on-foot porters, with carbon and distance savings of up to 89 percent on central London instances, published in Transportation Research Part D.
  • Taught simulation modeling and demand forecasting to more than 80 postgraduate students.
2017 — 2018 Dubai, UAE

E-commerce Analyst

Reckitt Benckiser

Managed e-commerce supply operations with distributors and logistics providers for health and hygiene brands in the UAE.

  • Led the Durex World Cup bundle on Amazon, which generated about USD 30,000 in additional sales.
  • Built a mixed-integer model that balanced procurement cost and carbon emissions across 20+ SKUs.
  • Created a mapping file that linked 700 products across distributor and Amazon codes.

Skills

What I build with.

Python Python
CPLEX
PyTorch PyTorch
Meta Prophet Prophet
Scikit-learn Scikit-learn
XGBoost
FastAPI FastAPI
Google OR-Tools OR-Tools
Docker Docker
PuLP
Kubernetes Kubernetes
SQL, PostgreSQL SQL
AWS
Git Git

Publications

Peer-reviewed work.

Published

  1. 2026

    A multi-horizon analytics framework for disruption response decisions in manufacturing supply chains

    Lais Wehbi, Sandjai Bhulai, Jesper Slik

    Decision Analytics Journal 20, 100731 doi.org/10.1016/j.dajour.2026.100731

    Read abstract for A multi-horizon analytics framework for disruption response decisions in manufacturing supply chains

    Bicycle manufacturers face frequent supply disruptions due to long lead times, global component sourcing and complex product structures. When components are shared across product lines, a single delayed shipment can affect dozens of production orders. Practitioners typically respond with ad hoc expediting, yet have little guidance on which intervention is most effective. This paper develops and evaluates a multi-horizon framework for disruption management in bicycle manufacturing comprising three modules: (i) a planning module that adjusts already-open purchase orders 2–8 weeks ahead via mixed-integer programming, (ii) a scheduling module that swaps at-risk and safe production orders within 1–7 days and (iii) a real-time module that decides on expediting or delaying orders within 24 hours using reinforcement learning. All modules share a common risk metric based on component buffer times and are coordinated through a data-driven decision table that recommends which module to apply based on urgency, exposure and schedule flexibility. Using seven months of production data from a single large European bicycle manufacturer, we evaluate the framework through an offline simulation that compares it against a reconstructed no-intervention baseline, a reactive expediting baseline and fixed single-module strategies. In this case-based simulation, the framework reduces cumulative production delay by 38.9% relative to no intervention and improves on-time completion from 67.3% to 79.6%, with a 4.7% increase in inventory holding cost and 41.2% lower intervention spending than the reactive expediting baseline. The results show that a shared risk metric and simple module-selection logic can support disruption response in a bill-of-materials (BOM)-driven manufacturing setting. Much of the benefit in this case-based simulation comes from matching responses to disruption characteristics rather than applying a single fixed intervention. The framework remains beneficial when lead-time assumptions are tightened and when scheduling soft costs are introduced, although the magnitude of the benefit narrows under stricter assumptions. Realising it in practice depends on data readiness, cross-functional governance and recalibration to firm-specific characteristics. Within these boundaries, the results provide evidence of the value of coordinating planning, scheduling and real-time responses through a shared risk signal.

  2. 2026

    Optimizing maintenance of heavy equipment: a data-driven approach

    Lais Wehbi, Sandjai Bhulai, Jesper Slik

    Computers & Industrial Engineering 211, 111645 doi.org/10.1016/j.cie.2025.111645

    Read abstract for Optimizing maintenance of heavy equipment: a data-driven approach

    Timely maintenance of heavy equipment is crucial in construction yet hindered by limited adoption of data-driven methods. We introduce an integrated framework that links priority scoring, predictive analytics, and routing optimization. Our system achieves a 64.4% reduction in prediction error versus a naïve current-SMU baseline on a ten-machine evaluation set without specialized monitoring. Our machine learning models attain MAPE = 4.24% (labor cost) and 9.32% (service duration), substantially outperforming company baselines. We model routing as a Multi-Depot Capacitated Vehicle Routing Problem (MDCVRP) and solve it with a modified Cluster-First, Route-Second approach combining ALNS, 2-OPT*, and a novel SOM-based adaptation. Across varying instances, results show a 41.93% reduction in total time and a 43.86% improvement in high-priority route position relative to current practice. Sensitivity analyses (priority weights, clustering, travel-time uncertainty) confirm robustness. The framework supports better availability and cost savings, and can be extended to multi-equipment and stochastic, real-time settings.

  3. 2024

    IKEA: Innovative Know-how for E-commerce Allocation

    Yanfei Chen, Mathijs Pellemans, Francisco Richter, Yasmin Roshandel, Vincent Schmeits, Peter Waldert, Laith Wehbi, Tom C. van der Zanden

    Scientific Proceedings of the Study Group Mathematics with Industry (SWI 2024), 40–70 swi-wiskunde.nl/swi2024

    Read abstract for IKEA: Innovative Know-how for E-commerce Allocation

    We examine the optimization of order fulfillment strategies employed by IKEA for orders placed via its online webshop. IKEA currently utilizes a strategy whereby orders are assigned to local stores or warehouses based on the minimization of picking and delivery costs without consideration for the potential impact of future orders. This approach often leads to the early exhaustion of order picking capacity in several stores, resulting in increased shipping costs and, in some cases, the inability to fulfill orders as orders received later in the day are assigned to more distant stores. We propose alternative strategies aimed at enhancing the robustness of IKEA's order allocation process against incoming future orders. Our solutions include a heuristic approach that introduces a penalty for selecting warehouses with low residual capacity, a linear programming model that integrates predictions of future orders, and a neural network that is trained on optimal (offline) solutions derived from historical order allocation data. We show that these proposed methods can significantly reduce both the total fulfillment costs and the proportion of orders that cannot be fulfilled, offering a more efficient and reliable order fulfillment system for IKEA.

  4. 2022

    Optimising vehicle and on-foot porter routing in urban logistics

    Lais Wehbi, Tolga Bektaş, Çağatay Iris

    Transportation Research Part D 109, 103371 doi.org/10.1016/j.trd.2022.103371

    Read abstract for Optimising vehicle and on-foot porter routing in urban logistics

    As modern cities expand, parcel carriers are obliged to deal with the various last-mile challenges of the urban setting, in order to meet the ever-increasing requirements of consumers while ensuring an eco-friendly distribution system. Some of the urban last-mile challenges, such as kerbside parking limitations and vehicle access restrictions, pose additional constraints to carriers that operate van-based deliveries. This paper describes a new distribution model and an associated optimisation problem, namely a vehicle routing problem with portering (VRP-P) with time windows, that integrates on-foot porters with cargo vans. In this distribution strategy, vans rendezvous with porters at handover points at selected customer locations where the transfer of parcels can take place, avoiding the need for designated parking spaces. The VRP-P is modelled as a mixed-integer linear programming formulation and solved on real delivery data in central London. The paper also describes a fast heuristic that uses several improvement operators. Computational results show that the use of portering yields time and carbon savings of up to 89%, depending on the number of customers served. The heuristic obtains high-quality feasible solutions in short computational times and outperforms a commercial optimiser on large scale instances. The findings also show high utilisation of portering even at limited parcel carrying capacities.

Under review

  1. 2026

    Limits of estimating lost demand from censored retail data in a bicycle dealer network

    Lais Wehbi, Sandjai Bhulai, Jesper Slik

    Journal of the Operational Research Society

  2. 2026

    Stops, not addresses: a continuous-approximation model for urban last-mile delivery

    Lais Wehbi, Sandjai Bhulai

    Transportation Research Interdisciplinary Perspectives

  3. 2026

    Optimizing online order fulfillment: a benchmarking study of allocation strategies

    Mathijs Pellemans, Yasmin Roshandel, Peter Waldert, Lais Wehbi, Yanfei Chen, Tom van der Zanden

    The first four authors share first authorship.

    Computers & Industrial Engineering

    Read abstract for Optimizing online order fulfillment: a benchmarking study of allocation strategies

    E-commerce retailers usually assign each order to the lowest-cost available warehouse, which exhausts capacity in busy periods and drives fulfillment costs up. This paper develops and tests two alternatives, a capacity-aware heuristic with an adaptive busy-day factor and a repeated integer program over sampled future demand, on real data from a large retailer. Both methods outperform the myopic baseline, and the heuristic delivers most of the integer program's gains at a fraction of the compute.

In applied research, success rarely comes down to the most sophisticated algorithm. It comes from careful framing, the translation of research into decisions and the balance between academic rigour and operational feasibility.

Impact, in numbers

What my work has produced.

Figures from published papers and proceedings. Each card links to its source.

Talks

Conference talks.

Portrait of Laith Wehbi

Let's collaborate

If you are working on a supply chain or operations problem where a grounded, data-driven approach could help, I would like to hear about it.